Monday, February 9, 2009

GLOBAL CORPORATE RESPONSIBILITY


There are many reasons why millions of corporations are getting involved in this concept of Corporate Social Responsibility because it helps corporations build better stakeholders collaboration, and it helps discover new ways to serve society.  As companies expand their commercial activity globally, expectations from the public also grow. The Corporation should meet more than legal requirements, they have to pay attention to the processes and structures through which it approach stakeholders and also pay attention what decision it takes in that process.

Because companies do not become good corporate citizens overnight, there is a sequence of five-stages they have to pass through in order to become Corporate Citizens. Those stages are as follow:

Stage 1: Elementary

§  Citizen is underdeveloped.

§  Companies react only when threatened

Stage 2: Engaged

§  Companies become aware of changing public expectations

§  Top managers get involved

§  Step up its philanthropic giving or commit to specific environmental protection objectives.

Stage 3: Innovative “The Transformation Shell”

§  Structural innovations: new programs are launch, and start reporting their efforts to stakeholders

Stage 4: Integrated

§  Building coherent initiatives: Sustainability or Triple Bottom Line.

Stage 5: Transforming

§  Visionary leaders: change the game

It is important to mention that each stage is described by a distinctive pattern of concepts, strategic intent, leadership, issues management, stakeholder relationships, and transparency. Also the model’s author (Mirvins & Googings, 2006) emphasizes that certain companies may be at more than one stage at once, as it may progress faster on some dimensions than on others.

This term of Global Corporate Citizen entails a social and environmental commitment that businesses have put in practice. Today’s managers have to understand these challenges and be effective reporting, assessing structures and processes that meet today’s companies’ social responsibilities with their stakeholders.

In future posts, we will give you additional information about this important term and its practices.

3 comments:

  1. This Global Corporate Citizenship is very important because now many companies are meeting the regulations in their factories and treating their employees in a human way. These companies make million of dollars because labor is so cheap, the least they could do is to make their contractors follow the regulations related to their "responsabilities" that sometimes is forgotten and that's why there are activists who fight for those who don't have a voice.
    I am really glad to see this topic in a discussion forum because that means FIU is creating great leaders for the future.

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  2. Wow, this blog is the best. Nice job you guys

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